November 19, 2020

(Anderson, SC)— In the wake of COVID-19 concerns for surface hygiene, Why Tile® announces a collection of resources defining the health benefits of ceramic tile coverings. The Hygiene Guides, available on, provide quick access to hygiene information on ceramic tile collected into one location.

“Why Tile® responded to the demand by specifiers and consumers alike to understand the advantages of using ceramic tile for our health and safety,” says Kathy Meyer, Marketing Director, TCNA. “The Hygiene Guides provide an easy-to-navigate free digital resource covering topics ranging from cleaning tips to post-pandemic kitchen design.”

The latest findings and health information on ceramic tile from industry experts take all surfaces into account, from floors to walls, counter tops, backsplashes, and even outdoor areas. “We will continue to expand the Hygiene Guides with new information and research,” says Ms. Meyer.

“Why Tile’s purpose to be an educational resource on the advantages of ceramic tile has never been more critical,” says Eric Astrachan, Executive Director, TCNA. “The Hygiene Guides help navigate important questions on surface hygiene and put answers at your fingertips.”

About Tile Council of North America (TCNA)

TCNA is a trade association representing manufacturers of ceramic tile, tile installation materials, tile equipment, raw materials and other tile-related products. Established in 1945 as the Tile Council of America (TCA), it became the Tile Council of North America (TCNA) in 2003, reflecting its membership expansion to all of North America.

The Tile Council is recognized for its leadership role in facilitating the development of North American and international industry quality standards to benefit tile consumers. Additionally, TCNA regularly conducts independent research and product testing, works with regulatory, trade, and other government agencies, and publishes installation guidelines, tile standards, economic reports, and promotional literature.

About Why Tile

Why Tile® debuted at Coverings 2017 through the collaboration of major industry partners worldwide and is coordinated by the Tile Council of North America (TCNA).

The website is designed to educate and promote the benefits and use of ceramic tile for specific applications. Why Tile® is a free resource for consumers, as well as the A&D sector, for both residential and commercial projects.


Roxanne Morris
(864) 646-8453