For Immediate Release
May 9, 2018

Why Tile℠ announces the next release of the tile industry’s marketing and education initiative with the launch of the Commercial Guide section of the website, complete with new content and tools for Architects, Designers, and Specifiers.

The tile industry collaborates on the Why Tile℠ campaign, which debuted at Coverings 2017 with a residential section. Major industry organizations contribute to Why Tile℠, including: Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA), Ceramic Tile Education Foundation (CTEF), Tile Contractors Association of America, and Tile Heritage Foundation (THF), in addition to manufacturers worldwide. Why Tile℠ is coordinated by the Tile Council of North America (TCNA).

The Why Tile℠ website is designed to educate about the numerous benefits of ceramic tile and inspire the limitless design options of ceramic tile. It’s not a “path to purchase” website, but rather Why Tile℠ is designed to help consumers, and now the A&D sector, use tile in their projects and help them understand the benefits of using tile for their specific applications. will continue to evolve and this next launch furthers the value provides as a planning tool,” says Kathy Meyer, Marketing Director, TCNA. “You’ll find the commercial site loaded with fun inspiration, and also the data necessary for making an informed commercial space specification.”

“We’ve chosen to launch Why Tile℠ advances at Coverings because this is where our industry comes together,” says Eric Astrachan, Executive Director, TCNA. “There’s so much excitement in our community for this work. We are proud to unveil and celebrate these next steps that will guide and support professionals with their choice of ceramic tile.”

Learn more by attending Why Tile℠ QuickFire sessions while at Coverings (Tuesday – Thursday):

1. Do You Know What’s in Your Floor Covering?
2. Ceramic Tile is the Greenest Option
3. Ceramic Tile vs. Competitive Products
4. Health, Wellness & Ceramic Tile
5. Durability of Ceramic Tile
6. The Value of Ceramic Tile from a Realtor Perspective

You’ll also enjoy the Why Tile℠ video playing continuously in Connector B/C and the Installation Experience (Booth #8401).

About TCNA
TCNA is a trade association representing manufacturers of ceramic tile, tile installation materials, tile equipment, raw materials, and other tile-related products. Established in 1945 as the Tile Council of America (TCA), it became TCNA in 2003, reflecting its membership expansion to encompass all of North America.

Tile Council is recognized for its leadership role in facilitating the development of North American and international industry quality standards to benefit tile consumers. Additionally, TCNA regularly conducts independent research and product testing, works with regulatory, trade, and other government agencies, offers professional training, and publishes industryconsensus guidelines and standards, economic reports, and promotional literature.


For more information, contact:
Roxanne Morris
(864) 646-8453