April 1, 2022

MarthaSalazar(Clemson, SC)— The Tile Council of North America (TCNA) is pleased to announce Martha Salazar, Director of Marketing for TCNA-Mexico, has been named a Coverings 2022 Rock Star Award recipient. The Rock Stars program is the tile industry’s premier recognition of emerging tile and stone industry trailblazers who consistently innovate and lead through achievement. The winners represent the talented and resourceful young professionals in the industry who are setting new standards for excellence and performance.

Ms. Salazar has worked in marketing in the ceramic tile industry for fifteen years. She is credited with a foundational role in establishing Obra Blanca Expo (, a tradeshow in Mexico for ceramic tile and installation materials and other construction finishes. She serves on its Board of Directors and Marketing Committee. She also serves on the TCNA-Mexico Marketing Committee, Coverings Marketing Committee, and the Communications Working Group of the World Ceramic Tiles Forum. Additionally, Ms. Salazar led the development of Hazlo con Ceramicos (, the first marketing campaign created for ceramic tile promotion in Mexico, and she led the development of DAC Magazine (Design, Architecture, and Ceramics;, the first magazine in Mexico for inspiration on the many uses of ceramic tile.
“Martha is well-known in the Mexican ceramic tile industry for her dedication, leadership, creativity, and professionalism,” stated TCNA Mexico Director, Fernando Lozano Assad. “Martha’s understanding of ceramic tile, her marketing vision, and her commitment to our industry have made her an invaluable part of TCNA Mexico’s efforts critically supporting the Mexican ceramic tile market.”
“Martha’s work has been extraordinary and fundamental to our many programs in Mexico. We are extremely proud of her and all that she has accomplished for the tile industry and TCNA-Mexico,” added TCNA Executive Director, Eric Astrachan.
TCNA congratulates Martha on this important and well-deserved industry award.
About Coverings
Coverings is the largest and preeminent ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 30 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition and conference serve as a valuable and complimentary continuing education resource for all segments of the industry, with dozens of educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders, real estate developers, as well as journalists, reporters, and bloggers who cover the vital tile and stone industry.
About Tile Council of North America (TCNA)
TCNA is a trade association representing manufacturers of ceramic tile, tile installation materials, tile equipment, raw materials and other tile-related products. Established in 1945 as the Tile Council of America (TCA), it became the Tile Council of North America (TCNA) in 2003, reflecting its membership expansion to all of North America.
The Tile Council is recognized for its leadership role in facilitating the development of North American and international industry quality standards to benefit tile consumers. Additionally, TCNA regularly conducts independent research and product testing, works with regulatory, trade, and other government agencies, and publishes installation guidelines, tile standards, economic reports, and promotional literature.


Roxanne Morris
(864) 646-8453